La Croix
La Croix is the right way to go for a fresh and healthy alternative to other beverages on the market. With no calories and a burst of all natural flavor La Croix has been an item consumers have thrown into their shopping carts opposed to other beverages with fake ingredients. I set out to showcase La Croix’s brand identity. The focus is on a 25-50 year old middle income individual who enjoys drinking carbonated beverages that avoids additive sugars and tends to shop for more healthier items at the grocery store.
Above features a reusable bag, water bottles, paper straws, and drink cups. All featured at pop-up event called Be Natural with La Croix. Guests will be able to experience their favorite flavors of La Croix while also stocking up on some merch available. The guests will be able try different flavors of La Croix along with La Croix speciality made cocktails at the bar in a "Our Nature is Natural” cup. This is experience also puts emphasis on the core of La Croix, so all the items are all natural and reusable things that people can use to keep up with their lifestyle in a more natural way.
This is a mirror instillation that encourages people to pose in front of the mirror to post on social media showing themselves being all natural just like La Croix using the hashtag #BeNaturalwithLaCroix.
What doesn’t grab attention more than giant fruit? This massive lemon is a vending machine for La Croix keeping with the concept of “Our Nature is Natural” with having people be able to get a can of La Croix right from the fruit itself. While there can also be an assortment of different large fruit vending machines like the lime, grapefruit, watermelon, mango, etc.