For Max’s annual holiday he knew he wanted an all white theme that played with the saying “A White Christmas”. After brainstorming through different options for typography and design styles we landed on a theme with an overarching visual elegant presence. I started to build around the typeface, “Fleur”, as I wanted it to be the typeface for the event name. This typeface is a mixture of elegance with also giving hints of a holiday feel. Featured in this is the invitation, banner, backdrop, “thank you” card for the goodie bags, and customized candies in a customized bowl.