For Todd’s, also know as “TMEZ”, 60th birthday party I wanted to make sure the branding that came with it reflected him in the best way. The reference for the branding is an expensive bottle of wine or alcohol as Todd is a big fan and connoisseur of the finest bourbons and wine. The guests are gifted with a custom bottle of wine wrapped with the the 3 labels to go with in including the first, second, and third assets. The first is on the first, the second is wrapped around the top, and the third label is on the back referencing the details of the event. Along with the bottle of wine each comes with the invitation card which includes more detail of the event. I wanted to incorporate all of Todd’s favorite food and things. This includes a french fry bar and popcorn stand. Each guest will be served drinks in the customized cup, and they will get to take home a matchbox as well.