Klein Tools Stubby 6-in-1 Screwdriver
Klein Tools offers the Stubby 6-in-1 Screwdriver made to fit in all the tight places to reach when using a screwdriver. We wanted to focus on 25-50 year old males who enjoy doing DIY projects and construction work, while also having a sense of humor. Our objective was to increase product awareness of the 6-in-1 stubby tool screwdriver and all of its versatile benefits. With this our campaign revolves around the Stubby being able to help you when it comes to tight places.
Partners
Emma Ivey, Gracie Waggoner, Aidan Whitney, Joenathan Smith
When it comes to anniversaries that is a date someone can’t forget. It’s a tight place to get yourself in. Same with still living in your parents basement; it is one tight spot that someone get their self in. The stubby screwdriver is meant for those tight places, just those kind of tight places.
Poster
Blowing throw a paycheck in once day puts someone in a pretty tight spot. Good thing the Stubby Tool can help with all the screws in tight spots, but when it comes to money problems, that’s a whole other issue.
Out of Home
Why use up a whole board when it isn’t needed at all? The Stubby Tool is so small it doesn’t even need the rest of the board.
Social Media
Sports bet not hit? Lost that $100? The Stubby Tool can’t screw someone out of that tight place, but it can when it comes to screws.
Activation
The perfect gift for those important times you won’t want to miss. With the capability to get the Stubby Tool engraved with a special message. You won’t be screwed for not getting something this year.