Darn Tough Socks
For 40 years Darn Tough has been knitting socks that will last a lifetime with a premium blend of materials. Socks are the one item that you wish could last you forever, but some never do because they are not tough enough. We set out to show that these socks are tough enough for anyone and anything. Our focus is on an adventurous 25-40 year old with a median income who lives an active lifestyle and prioritizes outdoor activities, sustainability, and comfort.
Partners
Emma Ivey, Gracie Waggoner, Aidan Whitney
Social Media
Everyone experiences tough moments. This is a chance to share what experience your socks are tough enough for.
Oh the places you can go with some tough socks. Made to go with you wherever you end up, even at the top of a cliff.
Out of Home
A 9 to 5 is a pretty tough lifestyle. What better to pair a tough lifestyle with some tough socks. Placed at a bus stop to reach those working people in need of some tough socks.
Experiential
People train day after day for an IRONMAN race. These are some of the physically toughest people out there. The IRONMAN x Darn Tough crossover race is supported by Darn Tough socks to show how tough the socks are and the people who wear them. Each runner in the race gets their own pair of special IRONMAN Darn Tough socks to wear during the race while also getting to cross the IRONMAN x Darn Tough finish line.